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5 Signs Your Database Is Burnt Out
If you are a business with a pulse and looking to make a profit, chances are your company has a large and ever-growing database of business contacts. Improper cleaning techniques coupled with the...
View ArticleData Buying Triple Crown: Three Tips for Creating Winning Lists
Become a Better Data Buyer: Part I, Part II, Part III, Part IV Picture this: You’ve budgeted for a multi-touch marketing campaign this quarter. You’ve got the messaging strategy, the goal metrics …...
View ArticleResellers, Aggregators, Brokers, Oh My! Why You Should Consider the Source...
Becoming a better data buyer: Part I, Part II, Part III, Part IV Know Thy Source Last week, I mentioned that it’s important to know the origin of the B2B data you’re buying. In this week’s post, you’ll...
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Accelerate Revenue with Intelligent Prospect Data Management
Wednesday April 27, 2011 2:00 PM ET Sign Up for the Webinar Now Are you getting the most out of your prospect database? Chances are, probably not. Every working hour 5,769 individuals will change jobs,...
View ArticleTry Before You Buy: Data Sampling Strategies
Becoming a better data buyer: Part I, Part II, Part III, Part IV Try Before You Buy: Data Sampling Strategies to Keep Your Data Vendor Honest Last week’s post covered the different types of data...
View ArticleGetting What You Pay For: Five Tips for Negotiating Data Pricing
Becoming a better data buyer: Part I, Part II, Part III, Part IV Getting What You Pay For: Five Tips for Negotiating Data Pricing If you’ve been following our blog series on how to become a better data...
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Best-in-Class with ZoomInfo
The voracious pace of information consumption brought on by the evolution of technology makes it increasingly difficult for a company to make market inroads, establish brand and eventually translate...
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ZoomInsights
Today we launched what will be the first of many editorial features that will offer real, actionable insights into sales and marketing automation and database quality issues. Our first ZoomInsight...
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Introducing ZoomInfo Email Validation
An automated and low-cost option, email marketing has become a major arrow in the demand generation quiver. Since the average business spends $150,000 to generate 1000 leads – at a $150 per lead –...
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